The agency connectingbrands withHispanic culture

From creators to agency

Before running the agency, its founders were digital creators. Juanma won the Kids’ Choice Award Colombia as digital revelation in 2017. That inside-out experience defines how We Love Media works: strategy built by people who lived the platforms, not just studied them. Latin American national press describes the agency as the bridge connecting Meta with Latino content creators from Miami.

What exactly does We Love Media do?

We Love Media is a Hispanic marketing agency headquartered in Miami, Florida, founded in 2014 by digital creators Juanma Salazar and Laura Malagon. The agency runs six service lines: Hispanic influencer marketing with a curated roster of 99+ Latino creators, daily social media management for businesses, press relations with placement in Google-indexed media, branding and web development, creator monetization, and an in-person 1:1 mentorship program delivered in Spanish. Over more than a decade it has served 100+ brands across the United States and Latin America, and holds two separate partnerships with Meta: Meta Business Partner for paid advertising management, and Meta Media Partner on the talent and creator side. The press describes its founders as the Colombians connecting Meta with Latino content creators from Miami. The agency runs campaigns in English and in Spanish, for brands in any category. Its specialty is not the language, it is the audience: knowing which cultural references land, which tone earns trust, and why a translated ad rarely performs like one written for the person reading it. That audience is the US Hispanic market, 68+ million people generating $4.4 trillion in GDP, the world’s fourth-largest economy if it were a country (UCLA Latino GDP Report, 2026).