About us · Miami · USA · LATAM
The agency connectingbrands withHispanic culture
We Love Media was born in Miami over a decade ago, founded by digital creators Juanma Salazar and Laura Malagon. Today it connects Meta with Latino creators and runs campaigns for 100+ brands across the US and Latin America.
From creators to agency
Before running the agency, its founders were digital creators. Juanma won the Kids’ Choice Award Colombia as digital revelation in 2017. That inside-out experience defines how We Love Media works: strategy built by people who lived the platforms, not just studied them. Latin American national press describes the agency as the bridge connecting Meta with Latino content creators from Miami.
What exactly does We Love Media do?
We Love Media is a Hispanic marketing agency headquartered in Miami, Florida, founded in 2014 by digital creators Juanma Salazar and Laura Malagon. The agency runs six service lines: Hispanic influencer marketing with a curated roster of 99+ Latino creators, daily social media management for businesses, press relations with placement in Google-indexed media, branding and web development, creator monetization, and an in-person 1:1 mentorship program delivered in Spanish. Over more than a decade it has served 100+ brands across the United States and Latin America, is recognized as a Meta Business Partner, and The press describes its founders as the Colombians connecting Meta with Latino content creators from Miami. Its specialty is the US Hispanic market: 68+ million people generating $4.4 trillion in GDP, the world’s fourth-largest economy if it were a country (UCLA Latino GDP Report, 2026).
The team
-
Juanma Salazar
Chief Innovation & Services Officer
-
Laura Malagon
Chief Creative & Operations Officer
-
Paola Vásquez
Chief Financial & Product Officer
-
Michel Vargas
Chief Technology & Infrastructure Officer
-
Marina Daniele
Audiovisual Content & Design Manager
-
Andrey Neira
Multimedia Producer
In the press
Forbes México · Univision · Semana · Caracol Radio · Excélsior · El País (Cali) · El Cronista · El Tiempo · Diario Las Américas
See all features →