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POSITIONING & ONLINE REPUTATION CONSTRUCTION

HIGH-VALUE DIGITAL MEDIA TOUR

"Positioning isn't merely technical jargon; it's the luminous star that highlights a brand or significant figure's presence on the vast stage of internet search engines."
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WHY YOUR PERSONAL OR BUSINESS BRAND NEEDS POSITIONING AND ONLINE REPUTATION.

We recognize that the modern surfer instantly researches brands on search engines. Picture this: someone probes into your brand and only detects a faint echo on Google, with minimal mentions on social platforms and your website. What reflection do you believe this will cast on your brand?

 

On the flip side, if that same individual delves into a brand or persona and uncovers a robust presence across esteemed media outlets, with laudatory articles highlighting its merits, the observer's viewpoint shifts dramatically. In this setting, they'll discern that they're witnessing a brand or luminary endorsed by prominent press outlets.

 
WHAT DO WE DO AND
HOW DO WE DO IT?
Together with a team of journalists, we conduct an interview to pinpoint the strengths of your personal or business brand.
We craft various press releases that highlight the most pivotal aspects of your brand (background, success stories, unique selling points, etc.) in an informative yet captivating manner, making it appealing for the media.
We embark on a media tour aimed at disseminating your brand's story, seeking the endorsement and publication of the articles.
As a result, these news stories will be anchored on the official pages of the media outlets, emerging in search results when a user types in your name or that of your business. This significantly bolsters the relevance, reputation, and positioning of your brand.
POSITIONING REPRESENTS A VALUABLE AND ENDURING INVESTMENT FOR ANY BRAND, BE IT PERSONAL OR CORPORATE, THANKS TO ITS ABILITY TO BUILD ONLINE REPUTATION, RELEVANCE, AND CREDIBILITY.
This approach not only amplifies brand exposure, generating impressions and readership of the published articles but can also significantly elevate your brand's stature. Picture a highly respected media outlet, with decades of experience, officially featuring your brand on its public website. In this light, when a media recommendation comes into play, it's as if a figure of immense significance and prestige is speaking of you and your brand.
Digital press is a potent tool for crafting your brand's online reputation and setting it apart from the competition.
THAT WHICH DOES NOT SERVE FOR POSITIONING
AND DIGITAL RELEVANCE.
TRADITIONAL
PRESS
Featuring in traditional media outlets like physical newspapers, radio, or TV, without an online record of the coverage, contributes nothing to your brand's online reputation. While it may sound appealing, it's crucial to remember that there's no public record allowing users to access the publication at any given time and learn more about your brand. Furthermore, appearances in traditional media are fleeting and easily forgotten, whereas online articles remain active for years on the media's official site, making them far more effective in boosting your brand's online reputation.
MEDIA
QUALITY
For impactful online presence, it's essential to be featured in high-quality, significant media outlets that genuinely enhance your brand's value. Appearing on small portals or media not listed in Google News is irrelevant and offers no real benefit in terms of positioning.
CLICK HERE TO SEE A GUIDE ON HOW TO VERIFY THE RELEVANCE OF A MEDIA OUTLET.
FOCUS

enfoque
Articles that merely mention you in passing, rather than focusing primarily on you, don't contribute to your brand's positioning and development. For optimal positioning, the content must primarily concentrate on your personal or business brand. Features that centralize discussion around your brand will be more beneficial in enhancing its online visibility and reach.
OUR COMMITMENT 
VS. TRADITIONAL AGENCIES
them
EFFECTIVENESS
us
They promise, but often shift blame to media.
Dedicated to client success, we pair top-tier content strategies with a robust media network, ensuring quality publications.
them
QUALITY
us
Meeting quotas with irrelevant outlets, tarnishing brand reputation.
We prioritize prestigious platforms, all with global reach and Google-approved.
them
CONTENT
us
One-size-fits-all approach, diluting the message.
Tailored stories for each medium, exuding genuine interest and creativity.
them
COST
us
Lengthy contracts, hefty prices, uncertain outcomes.
Delivering unmatched value, our agile packages guarantee results, taking your brand to new heights.
OUR COMMITMENT
VS. TRADITIONAL AGENCIES
EFFECTIVENESS
THEM

They promise, but often shift blame to media.

US
Dedicated to client success, we pair top-tier content strategies with a robust media network, ensuring quality publications.
QUALITY
THEM
Meeting quotas with irrelevant outlets, tarnishing brand reputation.
US
We prioritize prestigious platforms, all with global reach and Google-approved.
CONTENT
THEM
One-size-fits-all approach, diluting the message.
US
Tailored stories for each medium, exuding genuine interest and creativity.
COST
THEM
Lengthy contracts, hefty prices, uncertain outcomes.
US
Delivering unmatched value, our agile packages guarantee results, taking your brand to new heights.
EXCELLENCE GUARANTEED
Based in Florida, USA, we pride ourselves on a unique reputation and positioning service. We provide a premium tour through globally recognized Hispanic digital media, delivering 100% on quality and publication agreements.

Our approach fits brands of all sizes, granting them access to powerful and effective positioning.

With our elite Hispanic digital media tour, your brand will shine brighter and garner international acclaim.
POSITIONING
DIGITAL REPUTATION AND RELEVANCE
AT THE BEST MARKET VALUE.
SOME MEDIA OUTLETS THAT HAVE TRUSTED
OUR NEWS
One of Mexico's leading media outlets and highly authoritative in the Spanish-speaking world.
Colombia's largest magazine and one of South America's most authoritative outlets.
The most visited Hispanic media in the world.
One of Mexico's largest newspapers with broad international reach in the U.S. and South America. Highly renowned.
One of the most authoritative Hispanic media outlets.
An international newspaper with significant Spanish-speaking reach.
One of the most authoritative Hispanic media in the music industry.
One of Mexico's largest media outlets with extensive reach across the continent.
Affiliate of "El Universal", a media outlet with a rich tradition and reach in Mexico, reporting a high readership rate among Hispanics in the U.S.
Affiliate of "El Universal", a media outlet with a rich tradition and reach in Mexico, reporting a high readership rate among Hispanics in the U.S.
Affiliate of "El Universal", a media outlet with a rich tradition and reach in Mexico, reporting a high readership rate among Hispanics in the U.S.
Affiliate of "El Universal", a media outlet with a rich tradition and reach in Mexico, reporting a high readership rate among Hispanics in the U.S.
Traditional international media based in Mexico.
Traditional newspaper from a significant region in Mexico, distributed nationwide.
International newspaper with continent-wide circulation, based in Mexico.
International newspaper primarily read by Hispanics in the U.S.
Traditional newspaper with broad international circulation, reporting high readership from the U.S.
Traditional newspaper with broad international circulation, reporting high readership from the U.S.
Traditional newspaper with broad international circulation, reporting high readership from the U.S.
Traditional newspaper with broad international circulation, reporting high readership from the U.S.
Traditional media based in Mexico with extensive national circulation.
Prominent media outlet with international reach, based in Mexico.
Reputed Dominican magazine with extensive circulation in the U.S.
Reputed Dominican newspaper widely read by Hispanics in the U.S.
One of the largest and most reputable newspapers in the Dominican Republic, with international distribution.
International media based in the Dominican Republic, reporting high readership in the U.S.
Media with a long history and recognition among the Hispanic and Dominican audience in the U.S.
Television medium and digital platform with high international acclaim.
Traditional, widely circulated newspaper in Mexico, reporting high readership from the U.S.
Honduras' most important newspaper, widely circulated across the continent.
Renowned Colombian media with strong national interest, reporting high readership among overseas Hispanics.
Media with broad international reach, commonly read by Hispanics in the U.S.
International newspaper with extensive reach across the continent.
Hispanic international media with broad circulation across the continent.
One of the most significant media outlets in Bolivia with high authority in Latin America.
One of the Spanish-language Forbes with the greatest authority and international Spanish-speaking reach.
Discover Our Press Plans
WHO WE ARE?

We are @JuanmaSalazar and @LauMalagon, an engineer and a lawyer leading a distinguished team of digital experts. Our passion and 10-year track record have resulted in over 100 success stories across the US and South America, focusing on premium content and brand positioning

 
Shall we talk? It's time to build your online reputation.
+1 786 368 0625
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